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Definition

A figure of speech used in rhetoric in which a thing or concept is not called by its own name, but by the name of something intimately associated with that thing or concept.

Source: http://en.wikipedia.org/wiki/Metonymy

Example

"Hollywood" is used as a metonym (an instance of metonymy) for American cinema, because of the fame and cultural identity of Hollywood, California as the historical center of movie studios and movie stars.

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