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H.P. Grice's formulation of shared conversational rules constraining participants in a conversation: maxims of manner (avoid obscurity, avoid ambiguity, be brief, be orderly), maxim of quality (have a basis for you statements), maxim of quantity (be sufficiently informative), and maxim of relation (be relevant).

Source: Language: Introductory Readings (7th edition) edited by Virginia Clark, Paul Eschholz, Alfred Rosa, and Beth Lee Simon
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