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Mcgurk Effect Sign Video

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Definition

Effect illustrating that we rely not only on an acoustic signal in the perception of speech, but also on visual information. Occurs when a video showing a person producing one sound is dubbed with a sound-recording of the production of a different sound, an an observer's perception of the sound is affected by both kinds of input.

Source: Language Files, eleventh edition, edited by Vedrana Mihalicek and Christin Wilson
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